The Company Bike replaces The Company Car

Many of you don’t know this, but we actually build a lot of company themed bikes. Over the years we’ve done some very unique ‘company branded’ bicycles. This year alone, we’ve done several really cool creations. I thought you might like to see some of the projects we’ve done (past and present). We’re working on a few high profile bikes right now, but here’s some of the projects we’ve already done. Maybe you have an idea for a company bike for your own place of work….hint hint.

If you own a company, or maybe you’re in charge of promotions at your company, we’d be honored to build a theme bike for you. We’ve got a lot of creative minds here, and we’re happy to put them to work promoting your company. C’mon, the company car is outdated, and the company bike is in!

Without further ado, I present some Rodriguez Company Theme Bikes:

Johnsonville Logo
Johnsonville had us build a chopper for their character Carl, the great bratsgiver. Next time you’re enjoying some great Johnsonville brats (or hot Italian sausages), think of Carl and his sweet Rodriguez chopper. You really need to see the full image gallery to appreciate all of the detail on this ride.

Johnsonville Brats Chopper

Gutter Stuff Logo

GutterStuff had us build a flagship Erickson Ultra-light tandem complete with their logo and clouds. This bike is so sweet that I want one! I think it’s great advertising to have a nice looking bike like this one advertising your company…..don’t you?

The next time you’re up on the roof scooping out the sludge from your gutters, think of GutterStuff and make that job a ‘never again’!

Gutter Stuff Erickson ultra-light weight tandem

Raleigh Bicycles Logo
The Raleigh Bicycle Company had us build a flagship bicycle for their company this year, the Azuba. This bike was a real challenge to build quickly, but it turned out really well. Check out the full image gallery of this bike. I think you’ll be amazed at the detail.

Raleigh Azuba Bicycle by Rodriguez

Claritin Logo
The Claritin company had us build a bicycle built for 5 people that they used for a promotional event with celebrity actor Josh Duhamel.

Bicycle built for five people with Josh Duhamel

Seattle Seahawks Log

When the Seattle Seahawks were on their way to win the Superbowl against the Broncos, Seattle’s Mayor called on us to build something special for the Mayor’s Superbowl bet. We think we did pretty well for just having two days notice. That bike was auctioned off for charity. But, the Seahawks liked it so much, one of them had us build another just like it for a charity event he was putting on. That one still hangs in our shop museum.

Seattle Seahawks Bicycle

Foster Farms Logo
Foster Farms chicken company ordered a pair of custom tandems for promotional purposes. Lots of fun details on these bikes too. They did one for California grown chicken, and one for Pacific Northwest grown chicken.

Foster Farms Tandem Bicycle California

Foster Farms Tandem Bicycle Pacific Northwest

Rainier Beer Logo
A local bar owner asked us to design and build a theme bike around his favorite Northwest classic beer, Rainier Beer. The bike turned out sensational! Check out the image gallery to see all the cool detail.

Rodriguez Custom tandem in Rainier Beer theme

Guinness Beer Logo
Originally built for a customer who loves Guinness Extra Stout beer (one of my favorites as well), this bike was soon adapted and endorsed by the Guinness Beer company. Again, there are many details that you’ll miss on this one if you don’t visit the image gallery entry for it.

Guinness Extra Stout Custom Bicycle

So there you go. I hope this has given you some ideas and maybe gotten you thinking of a bicycle for the company that you own or work for.

Thanks for reading -Dan

A Classic Conundrum

A Classic Conundrum

Over the last few years we’ve had a lot of customers from the past pulling out their classic Rodriguez and Erickson bikes, dusting them off, and hitting the road again. Apparently, once the kids are off to college, one gets the chance to start cycling more seriously again. As it turns out, these folks are hitting road only to find that 25 years is a long time, and they may need to make some adjustments. Needless to say, we’ve seen several dozen ‘classic’ Rodriguez bicycles and tandems, along with their ‘classic’ owners in here for re-fitting.

Deja Vu
Now, I’ve been the proprietor here a long time (even longer than Glenn and Angel). Seeing the old R+E bikes and their owners is a real fun treat for me. I’m having a good time guessing the bikes age, and can usually guess within a year or two the manufacture date. Sometimes I can even remember assembling the bike when it was new! (I was here as an emplyee way back in the 1980’s) For me, there’s a deja vu moment just about every day. It’s fun to shoot the breeze with the customers from the 1980’s, and a lot of them ask what Angel and Glenn are up to now. Just last week, I had a customer ask me if Angel lives in Michigan? This brings me to a small diversion, but then it’s back to bike fit, I promise!

About the Founders:

If you are one of those wondering about Angel and Glenn, here’s the quick scoop.

Angel Rodriguez is in Panama living at the base of Vulcan Baru (a volcano) and is just as busy as ever. He’s making seismographic equipement with OSOP. Though we don’t get see Angel much, he was gracious enough to come out for our 40th Anniversary party in 2013.

Currently, in keeping with his busy nature, he is launching a new seismograph project called Rasberry Shake. It’s a crowd funding project launching July 15th, and Angel invites you to participate.

You can find Glenn Erickson still here in the Seattle area when he’s not in Europe leading bicycle tours for his company, Erickson Cycle Tours. We have the pleasure to work with his customers on a daily basis, and Glenn himself is frequent visitor to the shop. He also leads a fantastic bicycle ride each year to fight Parkinson’s disease. Maybe some of you ‘wise’ folks would like to join him this year (August 2nd). It’s a great time for all levels of cyclists, you’re all invited, and you can even register online.

For a detailed article about the shop’s history, there’s a great article that The Bicycle Paper ran for our 40th anniversary a few years back. Or, you can read my ramblings here.

Now, back to our regularly scheduled article…

Fits and Starts

OK, that gets the small talk out of the way. Let’s get to work on putting that old bike (and you) back on the road.

So, you pulled the old steed off the ceiling in the garage, aired up the tires and took her out for a spin. Much to your surprise, the ride wasn’t nearly as comfortable as you’d remembered, right? Don’t worry, you’re not alone. This is a scene repeated time and time again all throughout the Seattle area these days. With age comes wisdom, and with with wisdom comes the acceptance that riding your old bicycle fit hurts….a lot!! You see, injuries, flexibility, core strength, pride, you name it, all have an effect on your proper bicycle fit. If you were 25 or 30 when your bicycle was fit to you last and now your…well…not, chances are there have been a few changes in those areas….ya think? We’re finding that in almost every case, some modernization of a few parts, and some expert fitting work here at the shop, can put that old bike where it belongs…back on the road!

One more example

Just now, I went downstairs to get a cup of coffee, and low and behold, another classic Rodriguez was just brought in! After years of storage, this one looks to be returning to service.

It’s not just Rodriguez and Erickson bikes either. We’re seeing all brands of bikes from the past in here for fitting and modernization, then going back on the road. We’re happy to work with any brand of bicycle to get it fitting comfortable for you. Most of these bikes are the original owners, and are just returning to cycling after a ‘child rearing’ break. Maybe your hair is grayer, but so is ours, and we’ve all gone through the same issues with our own bike fit. So what do you say? The water’s warm…everybody’s doin’ it! Come on in, or just give us a call to talk about it.

You’re friends are welcome too! Maybe you’re already back on the road, but you know someone who used to ride, still has a bike, and all they need is a little encouragement to call R+E Cycles and get back in the swing. Just give ’em our number, and we’ll be glad to help them out.

Our fitting services are by appointment, and the pricing is here

To schedule an appointment, give us a call at 206-527-4822

Or, email us at

To see a few classic Rodriguez and Erickson bikes, click here

Double Trouble!

The lightest fork for a tandem bicycle

Choosing the right tandem fork

A voice of experience
For those who don’t know us, here at Rodriguez Bicycles we have been building tandems in the United States for over 40 years now. That makes us one of the oldest, if not the oldest tandem manufacturer still building tandems in the US.

All forked Up!
(Scary story of using the wrong fork in a tandem)
My first person experience with a road bike fork installed into a tandem dates back to 1995. It happened to be a carbon fork in this story, but my advice would’ve been the same if the fork were light steel or aluminum. Carbon forks were not nearly as good back then, and I would even say that they were unpredictable.

One of our bike representatives (we’ll call him Jim) was visiting the shop, and wanted to show me his new racing tandem. He worked for a very large company (we’ll call them Company X) that from time to time built tandems when the market was booming, and this was one of those times. When he showed me his tandem, he pointed out that he had installed a new carbon fork “like the ones that they ride in the Paris Roubaix”. I told him, “That is not a tandem fork.” He said, “Well, they ride them in the Paris Roubaix on cobblestone roads.” I said, “I don’t care, that fork will break in that tandem.” He replied, “The engineers at Company X said it will be strong enough.” I said, “From my experience, I think you’re NUTS if you race that tandem with that fork!” Jim decided to listen to the Company X engineers instead of me.

It was only a month or so later when Jim stopped by for his routine visit. It was kind of hard to talk with him as his jaw was wired shut. It was actually just as hard to recognize him as it looked like someone had taken a baseball bat to his entire face and head. As it turned out, the fork broke. Apparently a large part of the fork wound up entering Jim’s face underneath his chin, and exiting through his cheek (Ow! That’s gotta hurt!). I didn’t spend a long time with Jim at this visit as he was obviously uncomfortable, and I suppose embarrassed. Needless to say, he didn’t put another under-weight fork in his tandem though.

While it was really tempting to say “I told you so”, I felt so bad looking at Jim that I steered clear of that infamous saying. I did learn a valuable lesson about my instincts though, and I’ve never felt bad about telling someone that they are putting themselves in danger when they use under-weight critical parts on a bike or tandem.

Article overview:
We love our tandem customers. We love them so much that we want them to stay healthy and live a long time. The tandem industry has had a couple of boom years as of late, and so it goes that lots of newer companies have jumped in to try and take advantage while the gettin’ is good (history repeats itself). Some of these companies already build bicycles and are just now adding tandems to their line-up. Others are simply brand new companies that appeared in the last decade or so. These companies will be in the tandem world for a while, and then a lot of them will exit when sales slow back down in a few years.

Why would I write this article?
When a rider gets hurt (or worse) on a tandem, it hurts the whole tandem industry. I don’t want anybody to get hurt on their tandem whether they ride one of our bikes or not. I feel that our extensive record in the tandem world can help to steer us away from past mistakes (pun intended). A tandem is a completely different animal than a single bike (or half bike as I often refer to them). When it comes to underestimating the stresses on tandem components, there are several mistakes that some tandem riders and even some in the industry have made through the years. I’m hoping that an article like this one can help everyone to avoid making those same mistakes. Although we welcome every manufacturer to the fray, even if it’s just for a short while, we want to keep things safe and fun for those unique folks who enjoy riding tandems.

OK. With that in mind, let’s narrow our focus a bit for this article. The flagship of most tandem lines (including ours) is the uber-light tandem, right? (Even though most of them are ‘fudging’ their published weights).

A Fork in the Road
In this article, I will focus on one aspect of building a super light weight tandem….the light weight tandem fork. If you’ve been in this industry for as long as we have, you’ve learned that a fork has to be specifically designed for use on a tandem (some have learned the hard way). So, if you’re into high performance, uber-light tandems, or want to learn about the engineering challenges of building a tandem specific fork, this article is for you.

Building a super-light tandem takes a lot of heavy thinking
At Rodriguez, we’re certainly no stranger to building uber-light tandems. As a matter of fact, we’ve built probably some of the lightest verified tandems in the industry. Funny thing about tandems though, even if they are super-light, is that they are supposed to be built using components suitable for tandem riding. This is especially true for the fork. For instance, if a manufacturer specifically states that their forks are NOT recommended for a tandem, then it stands to reason that the fork shouldn’t go onto a tandem….right?

If you poke around on the websites of companies that have specialized in tandems for 20 years or more (including ours), you’ll find that they all recommend using a tandem worthy fork on a tandem.

About our Carbon Footprint:
In our shop, we use a lot of carbon forks. We have nothing against them, and we use them all the time on race and sport bikes. We probably sell as many single bikes with carbon forks as we do with steel forks. Over the years, we’ve used many carbon forks on tandems as well. We are not concerned about carbon as a material. Our concern is in educating the tandem cyclist about the need for a MUCH stronger fork than is required for use on a single bike. So Carbon Junkies, please don’t flame me.


Enve Forks for Tandem use
Enve, one of the industries main manufacturers of carbon forks (and our favorite race forks), specifically states right on their main web page that their forks on NOT for tandem use

How does all of this relate to tandems?
Most carbon fork makers dropped out of the tandem market over the last few years, including our favorite. There are still a few heavier carbon forks that are recommended for tandem use, so if you want a carbon tandem fork you can get one. In the absence of the really light carbon tandem forks, some riders (and manufacturers) are throwing caution to the wind and installing ultra-light carbon race forks on their tandems to save a few ounces. I’m here to tell you, if you’re looking to save weight on your tandem, there are plenty of ways to do that without resorting to an unsafe fork that isn’t designed for the rigors of tandem use.

See for yourself
A quick web search for images of ‘racing tandems’ will turn up literally hundreds of photos of tandems using the ENVE 2.0 fork pictured here, even though the Enve company specifically stresses that this fork is NOT for tandem use.

Weight for it……
The theory goes like this: “Enve puts a weight limit of 350 pounds on the fork, so as long as we don’t go over that limit, we’re golden!” Realize that this weight limit includes the rider, all the rider’s gear, clothing, water, etc.., and their bike. That same internet search (along with little common sense) will show that a huge portion of these tandem teams are certainly at, or even greatly exceeding that weight limit. The problem with that theory is that it doesn’t say “OK for tandems up to 350 pounds” and there’s a difference. Read on to see why a weight limit for a single bike is different than a tandem recommendation.

Realize, Enve is our favorite carbon fork manufacturer and we use a lot of their products. If Enve made a fork recommended for tandem use, we would use it on our tandems. We want to see this company thrive, and that gets difficult if someone gets hurt on one of their forks.

Now, after four decades in the business, we’ve just about seen it all. History seems to be repeating itself, and the mistakes along with it. We’ve seen companies (and customers) make these mistakes before with devastating results. Recently in our repair shop, we’ve seen some dangerous close calls (on other brands of bikes) and thought it was about time to write an article to educate you, the rider, as well as any in the industry who will listen about the dangers of using non-tandem forks on tandems. Some of these close calls were even on tandem recommended carbon forks that were just past their prime.

A Warning
When it comes to choosing a fork for your tandem, DO NOT choose one that the fork manufacturer will not recommend or warranty for tandem use. I strongly recommend that if you purchase a tandem (used or new) with a 3rd party carbon fork in it, research or email the fork manufacturer to verify that your carbon fork is tandem rated. If you’re not sure, don’t use it.

A broken fork is often a catastrophic event, and on a tandem it’s a horrifying thought. Take it from us, there are better ways to save weight than to sacrifice safety.

Something else everyone should know is that carbon fiber forks that use carbon fiber steering tubes are not designed to last forever. Tandem recommended or not, any fork that uses a carbon fiber steering tube should be inspected occasionally and replaced after its life expectancy is over.

Alright, on with the article

OK, so why isn’t the maximum weight limit the same as a tandem recommendation?

It would seem on the surface that the fork’s maximum weight rating would be the same for a tandem as for a single bike. Here’s the problem, and it’s actually a good problem. People ride faster on tandems. If you are a person who rides about 16 ~ 18 mph on your single bike, and your riding partner averages about the same, then on a tandem you will ride faster. You’ll probably ride more like 18 ~ 21 mph when you are riding together. If you’re a person who rides 45mph down long descents, then you’ll probably ride that same descent over 50mph on the tandem. That extra speed (velocity) amplifies the amount of energy impacting your fork greatly. Instead of a maximum weight limit, maybe the fork manufacturer should recommend a maximum energy limit, or at least a recommendation that takes into account weight and speed.

Some science and stuff
There are a lot of forces at work when trying to determine the amount of energy affecting your fork, and a lot of different equations to determine that. In all of them, there are more stresses on your fork when more speed and/or weight is applied. We need to select one formula to use here, and we used kinetic energy as it accounts for both weight and speed. The formula to determine kinetic energy is E=½MV² (Energy = ½Mass X (Velocity X Velocity) )

Now, I’m sure scientists who read this are thinking “what about acceleration, weight distribution, force, etc..”? Someone with more knowledge and time than I could write a paper on the subject, but for the sake of brevity, I had to boil it down to one easy equation. Rest assured that any equation used will show more stress on the fork if more weight and/or speed are applied.

Here’s how much it changes the mixture: 350 pounds traveling at 21 mph will impact the fork with 35% more energy than 350 pounds traveling at 18 mph. Rough surfaces, pot holes, braking, etc…. will all put 35% more impact on your fork with just that slight increase in speed. And this example is not really a very realistic one.

Now let’s visit the real world. Most people riding the uber-light fork on their single bike do not weigh anywhere near 350 pounds. Let’s use me as an example of the average uber-light fork rider as I ride a bike with one. 180 pound rider with 20 pounds of bike and gear = 200 pounds. As a tandem team, let’s say that a fit team could have a 180 pound captain, 135 pound stoker, and 35 pounds of bike and gear (helmets, wallets, sunglasses, clothing, shoes, phones, any accessories, etc…) = 350 pounds total weight. This even keeps our tandem team right at that weight limit of the Enve 2.0 fork.

Using our kinetic energy equation, the amount of force that the fork is subjected to in this tandem team is 270% more than me on my solo bike. This is assuming a modest average speed gain of just 3mph (18mph ~ 21mph). If we put the speeds at 45mph for the solo rider, and 55mph for the tandem team, the difference is even greater at 300%.

So, at the least, the fork is being subjected to 35% more force than it is designed to take. In a real life scenario, the fork is being pushed up to 300% over its design specifications. For some components, these extra forces may acceptable, but for a fork, I feel that there is no need to push those limits and to accept that risk.

The Wrap Up

Rodriguez uber-light steel tandem fork
Rodriguez Steel Light-weight Tandem Fork

We can build an extremely light weight tandem without compromising performance or safety. A lot of manufacturers eliminate the lateral stiffener tube to save weight, but that affects performance more than safety. Some use wheels that are built super-light for solo bikes, but that’s a durability issue. Using a fork that is too light is a safety issue and should not be done by a rider or a manufacturer.

What do we do at Rodriguez?
For the time being, we use exclusively steel tandem forks on all of our tandems, including our new uber-light 25.8 pound model. That weight is verified and guaranteed on our digital scale here in the shop. We have a full repair shop, and we service every make of tandem every year. We’ve seen every brand and every model here over time, and we’ve weighed all the light ones. Our Rodriguez uber-light steel tandem is lighter than any other tandem that’s ever been in our shop regardless of the frame/fork material. Our bike has no compromises, and even has a steel fork, aluminum cranks, a lateral stiffener tube and a tandem wheel set. There’s no reason to compromise performance, weight, or durability if you want an uber-light tandem from Rodriguez.

Visit us soon, we’d love to build your new ride!

Thanks for reading –Dan

Rodriguez Super Light Steel Tandem

The Rodriguez feather-weight tandem for 2014

Links in this article:

The New Carbon….Carbon Steel!

Steel frames can be lighter than carbon frames

The New Carbon….Carbon Steel!

What’s lighter than a modern carbon bike? The new 13.5 pound Rodriguez Outlaw

This morning, I dropped my old truck off for repairs, and pulled my bike out of the back to ride on in to work. The mechanic was impressed with the nice paint job. It’s always fun to have someone lift my Rodriguez S3 bike and watch their jaw drop as they effortlessly lift it chest high with just one hand. So, I handed the bike over to him and said “Lift it up”.

Well, he lifted it, and as expected, his jaw did drop. He said “I gotta show this to the other guys!” So he rolled it to the back of the shop, lifting it several more times in disbelief as he went. Once there, he handed it to the other mechanics and told them to lift it up. Needless to say, they had the same reaction as he did. I asked them all “What do you think the bike is made of?” They all said in unison “Carbon fiber…”….then, noticing that I was shaking my head ‘no’ one of them said “Titanium?” “No” I said. “This is an American made steel bike, made right here in Seattle”. The surprise on their faces was evident as they all lifted the bike several more times, and one of them even took out his magnetic ‘pick-up’ pen device and stuck it right to the top tube just to make sure it was steel.

If you ask most people why they bought a carbon fiber bike, the answer invariably comes back “Carbon bikes are lighter weight”. Well, what if that’s not true? What if that’s just something you’ve been told? What if a comparably priced steel bike was just as light as a carbon fiber bike? Would you still want a carbon bike? Now, what if a comparably priced steel bike was even lighter than the carbon bike? How about one step further…what if a steel bike was lighter, less expensive and rode faster?

Think I’m crazy? Let’s peel the layers off of the onion and get to the truth about carbon fiber mania. The fact is, here at Rodriguez we did make carbon fiber bikes, but that was 35 years ago. Yes, you read right. 35 years ago we made custom carbon fiber bikes. I’ve written a slew of info about frame materials here if you are having trouble sleeping. Material World is a 4 part article that I wrote for the Bicycle Paper a while back.

Before we start: Is weight the only consideration for spending a lot of money on a bicycle? How about fit, durability, color, ride quality or longevity? Do these matter to you at all? If so, you’ll want to read on. If weight’s the only thing important to you, then you should read on as well, because I think you’ll be surprised.

Along for the Ride
We can start with the premise that most people prefer the ride quality of a steel frame to carbon. Heck, even a lot of carbon bike manufacturers cede the argument to steel for durability and ride quality. So what if you could pay less money, have a faster riding bike, more comfortable frame, and still have the lightest bike in the crowd? Sounds to good to be true right? Well, I’m actually talking about our 13.5 pound 2013 Rodriguez Outlaw, and it’s very real! As a matter of fact we’ve converted dozens of carbon frame riders to the Outlaw by just allowing a test ride on this amazing bike! Even the most die-hard carbon enthusiast will have to admit this bike cannot be beat.

Side note here for those of you who think you have a lighter bike than the Outlaw.
I have had several people tell me they have a friend with a lighter bike than the Outlaw, but have yet to weigh one. The closest carbon bike to come in here was still 2 ounces heavier than the Outlaw, but was twice the price. Seeing is believing. We keep a scale at our front desk so that we can weigh bikes that come in, and we’ve weighed just about everything. Don’t trust word of mouth as our industry is full of….well….inaccuracy at best when it comes to weights. I know that a lot of manufacturers publish weights in their catalogs and websites that are untrue. If you want to have some fun, buy a small digital scale and carry around with you to bike shops. Ask what a bike weighs, and then pull out the scale to verify it. I’ve done it, and it’s a blast! Like to read more about that?

All right, all right, back to business

I know, I know….you’re reading all of this, but then you pick up a magazine and read a glowing review of a sweet carbon fiber bike from some giant company. How can that be? Wouldn’t they be reviewing steel bikes if steel was so cool?

Let’s have a look at the vicious ‘Cycle of Business’ shall we?
Magazines review bicycles that their advertisers send to them for review. Companies send bikes for review that they want to sell. Look through the magazine and you’ll usually find an advertisement for the very bike that got that glowing review…..sometimes just opposite the review itself. It’s no coincidence. Big companies that advertise don’t make hand-built steel bikes. That’s because carbon fiber bikes are inexpensive to build overseas, so it would make sense to prime the public to want them. Not to say that the review isn’t genuine. The reviewer probably really liked the bike. It’s just that the opportunity to ride that bike for review is not a random selection, but a selection from an advertiser. The Cycle Continues

“Well, what about the pros?” you ask. “The pros only ride the best right? Almost all the pros ride carbon fiber, so doesn’t that make it the best?” Right and wrong. You see, the pros don’t ride a bike that they expect to last year after year (durability). Heck, a lot of them don’t even require their frame and fork to last one race. So, if by ‘best’ you include durability in your criteria, a pro has no need for that.

A pro does have a need for sponsorship though, and if their sponsor is trying to sell carbon fiber frames, then carbon fiber they will ride. After all, it’s their job to sell bikes. If we paid millions in sponsorship to a pro team, then they would be thrilled to ride steel Rodriguez Outlaw hand-built bikes (but, that’s not going to happen). If your criteria is “I ride what I’m paid the most $$ to ride” then at this point in history, carbon is the best. I’m not saying that a carbon frame will not perform, I’m just saying that it is not a superior performance to steel.

Fit note: – Realize also that the pros are riding bicycle geometries designed to fit them and their riding style. When you purchase that same frame in a store, you’re not purchasing a bike to fit you, but rather a bike to fit the pro it was made for. Ask your sales person what it would cost to get that same frame made truly custom to fit your body and riding style.

Good natured sarcastic rant warning
What’s fashion got to do with it? With all of the magazine ads, pro sponsorships, certain bike shops, and even industry rags smack-talking any bike that isn’t carbon, it’s almost fashionable to ride carbon fiber. I’d say that it’s become so fashionable in some circles that you almost have to be a heretic to ride steel. One more great reason that we call this bike the Outlaw I say. Peer pressure is a powerful motivator, but we’re here to help give you the ammunition to resist…..come to the dark side……be an Outlaw….like Alice Cooper says, Flush the Fashion!

This ‘cycle’ of promotion steers the consumer to the product the manufacturers wants to sell. Now, obviously I’m trying to do the same thing, but I’m willing to put my money where my mouth is. Basically, you’ve got to verify weight if it’s important to you. I think that if you do that, you’ll find that here at Rodriguez, we can build your bike in America just as light as any overseas carbon bike. I’m confident that if you ride our bike back to back with a carbon bike, you’ll choose the Rodriguez every time….just like Steve and countless others have over last few years.

With the fashion sufficiently flushed, let’s get down to earth

I think that I’ve shown here that a light weight bicycle can be achieved through either material, so I would like to put all the hype about weight aside for minute, and talk about some things that are way more important.

1.) Fit: If your bicycle doesn’t fit well, you’re going to hate riding it no matter what it’s made out of. At Rodriguez we view fit as the most important component to any bicycle. We offer a fit guarantee with every bicycle we sell. Here’s a few articles that I’ve written over the years to back-up what I’m talking about on this subject. Ignoring fit when buying your bicycle is a huge mistake that many people make.

2.) Longevity: If you don’t care how long your new bike will last, then don’t worry about this section.

Most of our customers plan to ride their new Rodriguez for many years to come. What the consumer doesn’t realize is that our industry is steering very heavily toward a disposable product model by engineering bicycles to only last 5 to 10 years. Sure, carbon fiber frames with their short warranties are part of that model, but an even greater problem is wreaking havoc at bicycle repair shops all around the country. This is the trend of straying from industry standards to proprietary parts.

What the heck am I talking about? If you don’t know what ISO standards are, and proprietary parts are, you’re bound to end up on a bicycle that will end up in a land fill before its time. Yes, I’ve written a few things on the subject.

Here at Rodriguez, we reject the disposable bike philosophy, and substitute our own. A Rodriguez is built to be a forever bike.

3.) Personality: Do you have a favorite color? Why not paint your bike that color? At Rodriguez, your bike isn’t built until you order it, so you can choose any color you want. Obviously this isn’t a benefit exactly of a steel frame only, but Rodriguez customers love to have their new steed reflect their personality.

4.) Made in USA: I think there is something to be said for purchasing your bicycle from a company that is committed to manufacturing their products right here in the USA. We’ve seen almost every manufacturer move their production overseas in the last 2 decades in search of those creamy profits at the top. At Rodriguez, we’ve changed our manufacturing methods to provide the

greatest value and made in USA quality. We even manufacture parts in Seattle that we ship to Taiwan companies. How many manufacturers can say that?

The fact the we make your bike right here, means that we can customize more than just the paint. We can change geometry, braze-on fittings, tubing weights, wheel color, tires, you name it, we can do it!

5.) Most importantly: Don’t buy a bike, buy a shop! Really, it’s not about the bike. I can’t stress enough how important your relationship to your shop will be for your cycling enjoyment. A good shop has mature, professional employees who spend an hour or more fitting you to a bicycle before they sell you something. You should get a fit/comfort guarantee with your bicycle as well. Can you bring it back for a refund if you don’t like it? This is important, right?

6.) Get a Guarantee!! I cannot believe how many people have expensive bikes that are only a few weeks old and they hate them (like Jane). Why don’t they get their money back? Well, the shop or manufacturer doesn’t offer a satisfaction guarantee. Realize, any bike can be comfortable on a 10 minute test ride. The real test is how you feel on it after a few weeks. That gives you time to really settle in to the fit that your fitting professional has recommended, and feel how the bike reacts to your daily riding style. If the shop, or bicycle manufacturer, you’re working with doesn’t offer free fitting (including free stem and bar swaps) for their bicycle customers after the sale, I would strongly consider another shop. A lot of shops do not offer such a guarantee, so it’s your job as a consumer to ask that question before you purchase.

If they don’t offer a 30 day money back satisfaction guarantee, then realize that you will possibly be paying hundreds of dollars for fit work at another shop in order to relieve your pains, or, like Jane, you’ll just ride your old bike and let the new one hang in the garage. Now-a-days, high quality bicycles sell for $3,000, $6,000, $10,000 or more! That’s a lot of dinero for a wall hanger!

Wow! That’s a lot huh? If you’re looking for an uber-light bike, a heavy duty commuter, or and all-around bike for any occasion, we’d love to have a shot at becoming your bicycle company. Here at Rodriguez, we realize that the most important choice you make when selecting your new ride is the people that you are working with.

Thanks for reading


Articles linked in this post

If the Shoe Fits, will your Frame Fit too?

I’m 6′ tall, what size shoes should I buy?

Would you order shoes this way? Of course not. You know that 2 random people that are 6′ tall are very unlikely to wear the exact same shoe size. It would be ridiculous for a salesperson to even ask your height in determining a good shoe size for you, right? Maybe they can get a general sense…..6′ tall…male…..probably between size 9 and size 13, but nothing really accurate, and certainly not worth paying $100 or more for the guess. Obviously, you would want them to consider the size and width of your foot. Really good shoe stores will consider your ankle width, and maybe your arch. So that’s 4 measurements that count, and none of those measurements are your height.

How does this scenario relate to a bicycle?
Now you go online to consider a new bicycle, and the company is suggesting a size based on your height. How does that work? The answer: It doesn’t work. Your chances of getting the right bike size this way are about the same as getting the right shoe size that way. As a result, thousands of people each year pay good money to buy poorly fitting bikes. Then, they either ride uncomfortably, or even worse, hang the bike in the garage and decide that bike riding is not for them. So, I think we’ve determined that you don’t want to order shoes based on just your height, and maybe ordering an expensive bike that way isn’t such a good idea either. If not by height, how should you determine a bike size for yourself?

Who are we to write about bicycle fit?
We’re Rodriguez Bicycle Company. In case you don’t know us, we’ve actually been building and fitting custom bikes for 40 years now. 40 years is a long time…longer than most in the bicycle industry. Most of our customers are not professional racers, but ordinary people who want to enjoy a comfortable, high-end bicycle. It only makes sense to innovate with them in mind. For decades, we’ve pioneered bicycle fit, and developed our own complete fitting system (software, fit machine, and fitting tools) to better serve our customers. Most other fitting systems, if not all of them, were designed around professional racing.

I’ve written a lot on bike fit over the years, and I’ll attach some further writing I’ve done at the end of this article.

Why did I write this article?
Every year, I get several customers who ask me “I’m XX tall, which one of your sizes will fit me?” Usually, they’ve already determined that they should ride a certain size based on a height chart from some other bicycle website. I’ve probably already written this article 100 times or more in the form of emails to these customers, so I though it was about time to put it in a form I can reference more easily than trying to dig it out of my head. In fitting a bicycle, there are many more measurements to consider than when sizing for shoes. So what’s height have to with it? Read on and see….

Now Back to our Story:
Important things to consider when determining your new bicycle size:
Your body is a machine with many levers and pivot points, and so is your bike. Our goal is to get them adjusted and functioning as 1 machine. When all levers and pivot points are where they are supposed to be and working together, you will be comfortable and efficient. The length of each lever, and the placement of each pivot point effects all of the others. Inseam is important (and some shops get that right), but how about your femur length? Your femur length in relation to your inseam will determine where the placement of the pivot point (your knee) should be. This relationship will affect greatly the fore/aft placement of your bicycle seat (to get your knee in the right place). In turn, the seat fore/aft position in relation to the handle bars will greatly affect your reach to the handle bars.

Let’s keep rolling
Foot length is also important (there’s that shoe size again) as your foot becomes an extension of your leg when pedaling. Now how about torso length? This is probably the most important measurement, and also the least considered. Your reach to the handle bars is determined by your torso length (as well as other factors mentioned past and post this sentence). Probably 80% of fitting complaints come from improper reach to the handle bars. Arm length plays a strong role as well, and will determine how high or low your handle bars end up in your final fit. Now realize that all of these things play together. Your femur length affects your reach to the bars, so adjusting just for inseam and femur length will throw your bar reach out of whack. Changing your fore/aft seat position will also affect your seat height. It all plays together in determining what frame size will fit you best. If all of this were not enough, throw conditioning, riding style, and injuries into the mix. Now tell me….do you think it’s reasonable to expect a good bicycle fit from someone who considers just your height, or inseam?

Hopefully, I’m making some sense and you’re getting an idea of how it all works together?

Wow! Writing this circular description might make it sound confusing, but it’s really not if you’ve been doing it for as long as we have. Read on and I’ll give a little more down to earth explanation of why all of this is important.

We offer more sizes and custom at lower costs than other companies
It was 40 years of custom bicycle building and fitting that drove us to our 18 Rodriguez sizes. We have multiple sizes for every height of rider, not just one. Our L and S categories take into consideration whether your height is in your legs, or whether it’s in your torso. We fit around 90% of our customers on these 18 sizes, so I don’t know how folks are getting good fits from companies offering just 5 or 6 sizes. How about a custom size? At Rodriguez, it’s just $200 extra if you need a custom. This is because of our new manufacturing philosophy adopted in 2006 (but that’s a whole different story).

If you are getting a size recommendation that considers just your height, how accurate do you think it could be? I, myself, have been fitting bicycles for 30 years, and I couldn’t guess an accurate frame size based only on someone’s height.

OK, so that’s a lot of words, but what if you’re a visual person like me?

How about a real life illustration of how people of the same height will require vastly different bike sizes? Below are 3 actual fit entries from our NEXT-fit database, with an imposed image of the size recommended from those measurements. Most manufacturers recommend a size based on the Seat Tube length, so that’s the number that their ‘size by height’ chart is pointing you to. All 3 fits represent customers who purchased bicycles from us. All 3 riders are 5′ 10″ tall, and are male. Other than that, there are no similarities in their inseam, torso, arm length, etc…. All of these guys ride completely different frame sizes, and if they traded bikes, they would all give up cycling out of sheer discomfort. Pay particular attention to inseam, torso and arm measurements, and how it affects the seat tube and top tube lengths.

No need to worry. Just in case you’re a 5′ 10″ Rodriguez customer, I’ve changed the names to ‘Long Legs’, ‘Long Torso’, and ‘Medium Medium’. I don’t want you all to think I’ll publish your measurements online….and as far as we know, the NSA has no way into our database;-)

Rider 1 – 5′ 10″ Long Leg customer

Quick synopsis: Rider 1 has the long legs and arms of an ‘assumed’ 6′ 3″ guy, but then a torso measurement more like an ‘assumed’ 5′ 6″ guy. Most companies don’t make a bike for someone of this build. He winds up with a 62cm frame with a short top tube.

Rider 2 – 5′ 10″ Medium Medium customer

Quick synopsis: Rider 2 is a pretty good representation of the ‘averages’ that most companies use to build their sizes, and recommend them by the rider’s height. If you happen to be these proportions (very few people are), then the ‘sizing by height’ method may work out fairly well for you.

Rider 3 – 5′ 10″ Long Torso customer

Quick synopsis: Rider 3 has the very long torso of an ‘assumed’ 6′ 3″ guy, but the arm length and leg length of an ‘assumed’ 5′ 5″ guy. Notice that his short arms put him with an overall reach to bars about the same as the first guy with the really short torso. Although his seat tube length is almost 10cm shorter, they ride the close to same top tube length, but rider 3’s bars are much higher due to the shorter arms.

How do we do it?
‘Long Torso’ and ‘Long Leg’ are kind of extreme examples, but they are indicative of many of the customers we work with every day. If either one of these guys purchased a bicycle online by selecting from a sizing chart determining their frame size by their height, they would both have really poorly fitting bicycles. It’s important to measure your whole body in order to get the right size. Medium-medium guy would probably find that off the rack bicycles may fit him OK as far as ‘sizing by height’, but notice the seat tube angle required for his femur length. Even though his seat tube and top tube would be easy to find in a production bike, he will still end up making a lot of adjustment for his femur length, and then have to adjust for that. If it all seems overwhelming, don’t worry, that’s why we’re here.

At Rodriguez, when we’re fitting a 5′ 10″ customer, we have about 4 sizes that fit about 90% of them (that’s true for just about any height rider as well). The other 10% (of which 2 of these guys are) will wind up paying $200 extra for a truly custom size. A small price to pay for a lifetime of comfort. We work with people online, and in person every day, all day, to get them the most comfortably fitting bike they can possibly have. We have video and written instruction online to help our long-distance customers get their measurements right.

Now, if you happen to be a magic bicycle fitter that can accurately fit customers to bicycles based on knowing just their height, give me a call, I may have a job for you. You see, I spend countless hours writing emails back and forth with our long distance customers to determine the proper size bike for them. It’s extremely important to us that our customers love their new Rodriguez, and we think it’s worth the time to get it right.

If you’re considering a new bike, and you’d like to work with us online or in person to determine your next frame size, we’d be glad to oblige. We think you’ll find that we’re easy to work with, and we really love our customers….long-distance or local.

Links in this article and related links:


2013 Update!

One of the manufacturers that I subtly refer to in this article is no longer publishing weights. I just checked their website, and the disclaimer below pops up when I ‘moused over’ weight.

Kudos for coming clean, and we whole heartedly agree with most of your advice. There are many factors to consider when buying a bike, but we feel the most important factor was left out of your advice. The most important thing to remember is…

Don’t buy a bike buy a whole shop!

I don’t read a lot of bicycle magazines, but when I do, I see advertisements for bicycles that weigh 17 and 16 pounds all the time. As you may know, we have a full service repair shop at R+E Cycles, and we repair any brand of bicycle. Quite often a bicycle model will come in for repair that I have seen advertised in a magazine as an ultra-lightweight bike. I’ve been lifting bikes since I could walk, and started to notice the ‘heft’ in some of these supposed ‘ultra-light’ bikes.

Last summer I lifted one that I’d just seen advertised at 17 pounds, and it just didn’t feel that light. I put it on the digital scale that we use to weigh our bicycles, and low and behold, it weighed 21.3 pounds! It was a $5,000 carbon fiber racing bike that weighed considerably more than our $2,800 steel Sport bike. I was perplexed, but soon forgot about it…..until Seattle Bike Expo. Something happened there that just made me say “wait a minute……”.

We built and assembled an S3 steel tandem that ended up weighing 26.8 pounds with pedals and water bottle cages and put it on display at Seattle Bike Expo. In the world of tandems, any verified weight under 35 is considered light. On Saturday, the first day of the show, our bike got a lot of attention. One guy told me that another tandem manufacturer (we’ll call them brand X) had a similar tandem on display that only weighed 24 pounds. Again, I was perplexed because I didn’t see how that was possible, so in the back of my mind I assumed he’d just misunderstood the other salesperson.

An hour or so later, I had another customer who said he had decided to buy one of these 24 pound tandems from brand X. I questioned this customer, and he knew the model, parts, weights, etc… “That was it” I thought, “I’ve got to see this 24 pound tandem!”On Sunday, I stopped off at the shop and picked up our digital scale to keep in my pocket, and then headed down town for the final day of the Expo.

When the show slowed down a little bit, I ventured off to check this thing out. When I arrived at the brand X booth, I said “I heard that you guys have a 24 pound steel tandem over here that I just have to see”.The salesperson, noticing my Rodriguez T-shirt, said, “Well, it’s really more like 26 pounds right now” as he pointed to a very nice looking tandem. Look at that I thought, it’s already gained 2 pounds and it’s not even lunch time. I looked down at the cranks and noticed there were no pedals on the tandem, so I jokingly asked”Wow, there’s no pedals on it? How do you ride it?” “OK so pedals add a pound,and the bike rides at 27 pounds” he answered. I reached out and tried to lift the tandem,but it was strapped down. I said to him “Man, I just have to lift a steel tandem that’s this light, will you undo the straps for me?” As he grudgingly knelt down to undo the straps, I pulled the digital scale from my pocket and said “but I have to lift it…..with this”.

Now, the look on his face kind of told me that this tandem wasn’t going to weigh in at 26 pounds, but even I was shocked at the final weight. As I lifted the bike with the scale the digits started fluttering like a digital scale will, and the Brand X sales person kind of backed away as a couple of onlookers gathered behind me. “Ooohhh”I said, “that doesn’t look like 26 pounds”. “What does it say?” He asked. “32.2 pounds” I answered, as the scale locked in its final weight. “You can’t really build a steel tandem under 30 pounds” came the reply. (I thought this was an odd reply for someone who just told me this bike weighed 26 pounds.) “We’ve got a 27 pounder over in our booth with pedals and bottle cages” I told him. “It weighs 27 on that scale?!” Said both Brand X sales people as they pointed their fingers at my digital scale. “You come on by the booth, and we’ll weigh it together” I said as I headed back to our booth.

Believe it or not, he did come by the booth about an hour later. I whipped out the scale, and we weighed it together like I promised we would. As the scale locked in at 26.8 pounds I jokingly said “I guess I was wrong about the 27 pounds, it only weighs 26.8”. He stood and looked over the tandem for a while and said “that’s amazing”.

It’s all fun and games when a fishermen exaggerates to his buddies the size of the fish he caught, just like nobody gets hurt when someone exaggerates to their friends how light their new bike is. Those exaggerations are called something else when advertised to the public, and this is one local company who’s tired of competing with those ‘exaggerations’ unabated. Be careful you guys when you quote those weights, ’cause I’ve got my digital scale, and I’m not afraid to use it. I like making light weight bikes, and we build some of the lightest bikes around, but I’m never going to recommend that someone sacrifice a comfortable ride, or a good fit in order to make their bike lighter weight. I would also encourage all of these companies not to sacrifice the truth to try and sell a bike, and if they do, I’ll be therewith my digital scale.

If you want light weight, a comfortable high-performance ride, affordable price, and the quality that comes with a hand-crafted bike made right here in Seattle, then I hope that you’ll give us a chance to show you our new S3 frames. Call today to make an appointment to see one, we know you’ll love it.

Thanks for reading
Originally written June, 2008

Have You Heard of Us?

August 2013

Yesterday a customer of mine from Kansas (let’s call him Robert) sent me a review that he’s writing on his new Rodriguez Makeshift bicycle that he recently purchased. He’s submitting the review to a popular touring bike magazine, and he wanted me to look it over for any inaccuracies on the specifications of the bicycle. As I read the review, I noticed a mention that he had searched high and low for a bicycle company before ordering, and he had never read nor seen a review of a Rodriguez touring bike. He’s correct. Even though we’ve been making bicycles here for 40 years (that’s longer than just about any custom bike company still in the business) we don’t get requests from magazines very often for a bike to review. It does happen once in a while, but you won’t see nearly the press interest as in other companies. In the world of bicycle reviews, it becomes important to advertise in those magazines to be considered for a bicycle review. Simply, they may not even know that we exist.

It’s been a few years since I’ve explained our philosophy on this, so it’s time for a quick post to tell you about our manufacturing model, and our method of ‘getting the word out’.

If you’ve heard of us, it’s not because you saw us in an expensive magazine advertisement, or glossy magazine product review. Magazine ads and reviews take a lot of time and money, and don’t improve a company’s product or service. In reality, consumers are paying for those ads in the price of their bicycle. We prefer what’s called a ‘product focused’ business model. This simply means that we choose to focus our efforts (and money) on developing new products and improving our existing products. We also choose to work directly with our customers (no dealers or distributors). This provides us with direct, immediate feedback, and helps us improve our product in a more effective manner. Another plus for the customer is that our pricing can be extremely competitive, as there is no middle man.

If you’ve heard of us, we hope it’s because someone you ran into along the way….a friend or an acquaintance perhaps…. recommended our shop. (Many thanks to all of you who are getting the word out, like Robert.) A lot of folks find us on the web, and read through our collection of articles that we’ve written through the years for the newsletter (we used to print one back in the days of paper and ink).

We feel that a recommendation from a friend or acquaintance is much more valuable than a recommendation from a magazine. This is why we focus our efforts on making top-notch products and satisfying our customers rather than ‘getting press.’ We know that this is an unconventional approach to running a business in the highly competitive market, but it’s been a successful model for decades now, so I think we’ll stick with it.

Who are we?
As you look through our website, you’ll notice that we manufacture more than just bikes. You’ll notice that we write software, manufacture highly specialized bicycle parts, and made our own phenomenal adjustable fitting machine. All of these products were designed, engineered, and produced right here in our shop by people who have dedicated their lives to the bicycle business.

A lot of people are surprised when they learn that we are just 13 people, fitting, selling, manufacturing, and servicing bicycles all in one shop in Seattle’s University District. The truth is, the talented people that work here do it because of their love for bicycles and our customers who ride them. Everyone here is a long-term employee. We have several employees who have been with us for a decade or more, and some who have been here even longer.

Hey Magazine Guys!
If you are with the magazine in question, and you happen to be reading this, I encourage you to print Robert’s review. If you have any questions for me, I’m easy to find. We’ve been in the same place now for 40 years and running.

When you buy a bicycle from us, you’re buying the whole shop. We promise to do our best to make that the best value of all!

Thanks for reading, and have a great cycling season!


Links in this article:
Our Home Page
Mr. Rodriguez
Rodriguez Makeshift Bicycle
Rodriguez Historical Tour
The Best Value in the Industry
Customer Testimonials and Letters
Meet the Staff